Understanding Coffee Roasts: Light, Medium, Dark

Roasting transforms raw green coffee beans into the flavorful brown beans we all love. The roast level—light, medium, or dark—significantly affects flavor, aroma, and strength.

Light Roast

• Pale brown, dry surface
• Preserves origin characteristics
• Bright, fruity, and acidic

Medium Roast

• Medium brown, balanced oils
• Balanced body and acidity
• Sweet, caramel, and toasty notes

Dark Roast

• Deep brown to black, oily surface
• Bold, bitter, smoky flavors
• Less origin flavor, more roast taste

Choosing the Right Roast

• For clarity and aroma: Go for light roast
• For balance and smoothness: Try medium roast
• For richness and strength: Choose dark roast

At Fresbem, each roast is selected with purpose. Our medium roasts shine in our Brew Bags for their smooth and balanced flavor, while darker profiles suit cold brews.

Fresbem’s roast profiles are carefully selected for each brewing method—smooth for pour-over, bold for cold brew, and always rich in flavor.

👉 Find your perfect roast with Fresbem Coffee’s versatile selections, all designed to match your brew style.