News

The 4 Key Elements That Shape Your Coffee’s Flavor

The 4 Key Elements That Shape Your Coffee’s Flavor

Cheong Mei Sin

If your coffee doesn’t taste quite right, chances are one of four key elements needs adjusting. Coffee is a complex beverage, and its flavor is influenced by many variables. But...

The Coffee Roasting Process: From Green Bean to Brew

The Coffee Roasting Process: From Green Bean to...

Cheong Mei Sin

Coffee begins its journey not as the familiar brown bean but as a pale green seed hidden inside a red coffee cherry. While green beans have almost no aroma or...

Understanding Coffee Roasts: Light, Medium, Dark

Understanding Coffee Roasts: Light, Medium, Dark

Cheong Mei Sin

Roasting transforms raw green coffee beans into the flavorful brown beans we all love. The roast level—light, medium, or dark—significantly affects flavor, aroma, and strength. Light Roast Pale brown, dry surface Preserves...